What your first
90 days look like.
An honest week-by-week account of how this build behaves after launch: what shifts immediately, what takes a fortnight to settle, and the three things that decide the result.
What to expect, in order
- Fortnight one is build time. Hundreds of pages get written, designed and published — nothing else changes yet.
- Search visibility shifts before the phone does. Pages usually surface in weeks three to six; enquiries follow the impressions.
- Answering speed changes conversion immediately. The same enquiries convert better once nothing rings out at nine in the evening.
- Reviews and AI citations take months, not days. Barely visible in month one, genuinely material by month six.
- Your own response sets the ceiling. Two firms with identical builds get different outcomes based on how they handle what arrives.
Filing season, mapped
Coverage strategy first: every service, every town, every season you actually serve. The competitor scan decides which pages get written before any design work starts.
The pages start to land
Long-tail searches surface first, then the ones with real buying intent. Meanwhile the intake layer has been answering the calls that used to go to voicemail.
Compounding
Advisory and compliance enquiries climb on the pages you have, reviews accumulate automatically, and AI assistants begin citing your structured pages when someone asks for an accountant locally.
Real figures, when we have consent
Two reserved slots for the first cohort clients at the ninety-day mark.
Reserved.
Reserved.
Three things separate the good outcomes
The build that covers every service and town beats the prettier one that covers five. It is boring and it is the mechanism.
Minutes convert; hours do not. The intake layer makes that instant, including at two in the morning.
Once enquiries, calls and conversion sit on one page, the argument stops being about marketing and becomes about outcomes.
Your ninety days could start this month.
P.S. If you would rather see the evidence before spending anything, the free audit gives you your own numbers in a business day.
Start with the diagnosis
Two pages, researched by hand: where you rank, what the AI assistants say about your accounting firm, who is beating you locally, and the trajectory we would expect for your area.